Great brands don’t just tell stories—they shape conversations, shift perceptions, and create lasting connections.
This portfolio highlights programs, campaigns, and initiatives I’ve led—developing strategy, guiding teams, and driving execution to bring bold ideas to life. From crisis communications to large-scale brand campaigns, each reflects collaborative leadership, sharp strategy, and creative problem-solving.
Success comes from aligning stakeholders, agencies, and internal teams to ensure messaging is clear, cohesive, and impactful. Whether launching new functions, leading creative direction, or navigating high-stakes challenges, I focus on empowering teams, fostering innovation, and driving meaningful results.
A few additional standout moments…
In a first-of-its-kind partnership, we launched L.L.Bean’s inaugural collaboration with Grammy-nominated artist Noah Kahan. From negotiating with the record label to overseeing creative execution, this limited-edition capsule sold out in nearly 48 hours—ushering in a fresh era of brand storytelling and generating more than 2 million impressions on social.
Anticipating the resale boom before the industry caught on, L.L.Bean’s Preloved Collection showcased the brand’s deep understanding that classics only get better with time. Overseeing all go-to-market aspects—from creative asset development to social media selling strategies and media relations—we transformed nostalgia into commerce, proving the enduring appeal of well-made gear.
Bridging L.L.Bean’s rich catalog legacy with modern storytelling, The Supplement serves as a compelling narrative tool for reporters and influencers—harkening back to the brand’s heritage while capturing the spirit of the outdoors in a biannual spring and fall publication.
Before influencer marketing became widespread, we partnered with Bon Appétit to produce What It’s Like to Work a 24-Hour Shift at Chick-fil-A. This unscripted, behind-the-scenes look at the original Chick-fil-A restaurant's operations and culture provided an authentic perspective, engaging audiences in a new way of storytelling for the brand.
An award-winning initiative designed to further L.L.Bean’s purpose, Going Off the Grid redefined corporate engagement by stepping away from social media for Mental Health Awareness Month—encouraging real-world connections and reinforcing the brand’s commitment to well-being.The campaign garnered more than 500 million media impressions
in its first year.
Heritage meets exclusivity in L.L.Bean’s limited-edition Deadstock Anorak capsule. Featuring three archival-inspired pieces, the collection was strategically seeded to cultural icons—most notably John Mayer. His organic endorsement ignited immediate demand, leading to a rapid sellout and reaffirming the brand’s timeless appeal.
In an exclusive series with Southern Living, we pulled back the curtain on never-before-seen aspects of the Chick-fil-A business. From hidden operations to brand traditions, this behind-the-scenes access gave audiences a rare glimpse into what truly sets Chick-fil-A apart.